Compelling content speaks volumes.
I believe the art to selling your business, product or service is through mastering clear, compelling and intentional content.
Let’s develop a distinctive tone and carry out messages true to you and your customers.
This is how we do it.
1. Amplify your tone.
Your tone. A personality for your brand. Something you’ll be remembered by. While some will attempt to copy it, the key is to make it yours. Distinguishable and consistent. Let it bless every aspect of your brand. From signage to internal communication, your blog to an emoji on instagram. Lock in your personality and let it live through your material.
2. Structure your material.
You know what they say about plans. This is why I structure. So we can flex and flow. Content must be topical and secretly prepared. It should seem effortless and without mistakes. Creating a framework for your content gives us space to roll out meaningful topics, blessed with keywords, all without missing out on that trending headline or hashtag.
3. Listen to your customers.
Reach out and (virtually) touch them. But don’t be creepy. I’ll help you become the approachable brand you’ve always wanted to be. We’ll talk to your customers and find out what really grinds their gears. We’ll create a complete understanding of your target audience and build messages that strike a chord and encourage the all-mighty swipe-up.
4. Roll out real messages.
Fake news is bringing us down. We’ve got to get deliberate. We’ve got to have meaning. With the help of the previous 3 steps, I’ll create intentional content that does 1) reflects your brand 2) connects with your audience and 3) drive action. Let’s get started!
Here’s a
little story
about V.
On paper, I’m a digital marketer turned writer.
In reality, I was always a writer first. This growing interest of mine involuntarily took over my entire (work) life.
2006: Young and firey, I fled the US searching for freer spirits. Started my degree in Barcelona and made extra cash as a contributor for fashion and lifestyle magazines and blogs.
2009: Started my Master’s, landed my first job in marketing and started my side hustle. I worked with musicians and artists writing press releases and editorials across Europe and Asia.
2013: Grew up, travelled the world and marketed for almost every industry out there. I wrote headline-hitting press releases, award-winning website content and catchy ad copy for brands big and small.
2015: From agency life to corporate race, writing prevaled and opened doors to magical destinations like New York and Abu Dhabi.
2021: Survived 2020 and launched Copy Karlsson, where I continue to build profitable companies through the use of intentional and purposeful words.
Get in touch.
Need help developing clear content for your website?
Looking for a social media content plan that triggers action?
Searching for a quick press release?
How about an audit for your communication strategy?
Send me an email and let’s chatl!